My name is Jaclyn Joy and I’m so excited to have you here! The idea to start this label has been a long time coming. I have worked in the fashion industry for 10+ years and for the last 5 years I had a successful alterations business. Running this business made me realize that SO many of us (including myself) need alterations- Because as we all know, every BODY is different with different proportions.

I love to make people feel good in their clothes because when you feel good, and confident in what you are wearing you are unstoppable! I wanted to make a clothing line that was fun, colourful, easy to wear and celebrating our bodies. It’s good to be different and stand out from the crowd.

So I decided to do  “design’a dress” which means anyone from any size and shape can just pop their measurements in and have a dress created and tailored exclusively to your body’s contours at an affordable price!

Now, I also know that the fast fashion industry is a problem.. And it’s not going anywhere soon. So how do you make a sustainable clothing line in this world that has a low impact on the environment without costing you your first born child?